Possibly, the most challenging is statement a leader hears is from their boss, stakeholder or board member is “You need to work on your executive presence”. Unfortunately, this statement is elusive - leaders are left guessing what exactly needs improvement and/or creating their own conclusions.
Perhaps their boss isn’t sure how to articulate what they need to do in order to improve. Defining just what “IT” is can be like trying to nail Jell-O to the wall. Often people will say, “you just know when someone has it….” or “that person really has presence – they must be born with it….”.