There are times specific areas in a leader’s work are affected by their inability to successfully perform in a particular area, or they are unable to achieve the desired results. This is where performance coaching comes in. An example of performance coaching might be a leader who is strong in several areas of their leadership yet struggling in an area such as delegation, running effective meetings, executive presence, building alliances or communicating clearly. Even successful leaders will struggle at times and will benefit from focusing on improving certain areas of their leadership. The purpose of performance coaching is for the coach to work with the individual on a targeted area to create an action plan and bring about desired behavioral changes that will lead to success for the coachee and the organization. The area of performance improvement may be identified by the individual, a superior, a “360-degree” assessment, or any combination of assessments and input.