Could You Be a Strategy Storyteller?

Written by Barbara Higgins Posted in Blog, All Posts

Have you ever listened to a true storyteller? My dad was a gifted storyteller. Each night, he would weave a story for my sister and I, and we were transported to a world of the imagination. Vibrant characters would embark on all sorts of exciting challenges and adventures. These stories created a wonderful fabric of memories for my childhood.

I think of strategy as an engaging story about an organization. A strategy story can draw you into the passion and purpose of why that organization exists and what they hope to accomplish. Like a gifted storyteller, a strategic leader can bring you quickly to care about the mission and interest you in the pathway to the future. Navigating interesting business challenges and opportunities can craft an interesting plot that has you rooting for mission success. Like a gifted storyteller, leaders in great organizations can consistently recount their strategy story about who they are, how they serve their customers, and where the organization is headed in the future.

Shouldn’t you be able to tell your organization’s strategic story? To do it well, you need to develop an attention-grabbing script. Whether it is an employee, vendor, client or even a neighbor, the story you tell can engage the listener and generate interest in supporting future success.

So how do you weave your story of strategy? It takes effort to internalize the important messages of strategy. You need to own the story. Consider the following three parts to compose your strategy story:

  1. What is the most inspiring purpose for your organization? A good mission statement should serve as your guide. Start with the mission statement and put it in your own words. Be brief. As Peter Drucker said, a good mission statement should fit on a t-shirt. Don’t be afraid to believe in the product or service you provide. Be sure it is a “we” statement not a “they” statement.
  2. What role does your character play in the strategy story? Consider your contribution to the organization. Define why you enjoy your role and how you ensure a quality product or service. Think about a great day at work and what you love about your job. Own your story and how you bring unique value to your role. Be proud of your contribution, and this can inspire others to contribute their best efforts.
  3. What do your colleagues contribute to future success? Each person in an organization should connect to future success. It is a great feeling to be a part of a broader purpose and the success of a team. The more you engage others in your strategy story, the more they contribute. Consider each role and how that role contributes to the product or service. Remember to provide feedback and appreciation to encourage participation.

Like a great story, strategy is about the journey to succeed and you get out of it what you put in. You can be a part of creating a wonderful journey of opportunity and success for your organization. I will never forget the amazing characters in my dad’s stories. My wish for you is to invest your career in organizations where you are truly a part of the strategy story.

For further information about connecting strategy and leadership, consider watching the MSBCoach Webinar: Connecting Leadership and Strategy: Sparking Energy for Success

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About the Author

Barbara Higgins

Barbara Higgins

Barbara served as the Chief Planning Officer for CFA Institute for 7 years, responsible for the development of two long-term strategic plans and directing the annual planning, goal-setting, and reporting for this global organization. Her rich career at CFA Institute included twenty years in management positions in educational products, international conferences, customer service, and operations management. She led her many teams in training for employee empowerment, customer service, change management and leadership development. read more

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