Executive Coach, MSBCoach

Joe Ruff is a teacher, coach and performance improvement specialist. Joe sincerely believes in and advocates for life-long learning. He has been employed by both academia and the business world and aside from the United States, has lived and worked in Korea, Japan, Saudi Arabia and Kuwait. Joe has a bachelor’s degree in Biomedical Communications from Rochester Institute of Technology and master’s degrees in Instructional Design and Linguistics from and Indiana University.

To demonstrate his commitment to life-long learning, at the age of 49, Joe returned to school and completed a master’s in Educational Administration from Harvard University. Joe was employed by Arthur Andersen and a clinical research organization. For the last five years, he has worked in the insurance industry where he coaches vice-presidents and managers. He has also coached faculty and students at several universities. Joe uses a variety of techniques he learned in graduate level psychology classes as well as business courses and certifications which include: Performance Management Basics, Human Performance Improvement and Essential Facilitation.